SEAMP seeks to support the effective integration of Somali people into main stream Leicester and UK life. This is our primary endeavour. As a Community Cohesion, web-based Television Station, SAEMP represents the positive relationship the Somali community wishes to build with other Leicester communities.

As well, Building positive partnerships with communities within Leicester, is essential to SAEMP, hence the Studios of SAEMP are located at the African Caribbean Centre, as a show of solidarity between the two communities. This is only the first step in reaching out to other communities both new and established and building positive relationships. SAEMP is open to all communities in Leicester.

As SEAMP grows and all our eight broadcast channels come on stream, SAEMP shall be able to provide space and time for all communities to produce and air their own programming. This we are confident, will contribute optimally to community cohesion.

Furthermore, SAEMP will be able to link with other Somali communities worldwide and be able to provide programming with a worldwide reach. As such, we eventually expect to have the reach and quality of regular television broadcast stations like CNN, BBC and other global TV stations. The possibilities, via the world-wide-web are without limit.

For the Somali community and our partner communities, we expect to embark on an empowering mission of limitless information and programming, promoting mutual understanding, access and effective information sharing and broadcast in as many languages as there are within Leicester. As such, SAEMP will minimise language and information barriers that currently exist for the Somali and other communities in Leicester.